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Posts Tagged ‘Facebook’

analogEarlier today a friend of mine, Frank Bridges, posted a link to an article about a new Facebook app called Paper. He made a comparison between Facebook and Instagram and MTV and its subsidiary VH1, a damned good comparison that makes it a paragraph worth reading.[1]

If you go back to boyd & Ellison’s Social Network Sites: Definition, History, and Scholarship (2008), they lay out the chronological history of the major social networking sites from SixDegrees.com (*sniffle*) to Facebook (which at the time it was published was had only been opened to the general public for less than a year).  What is clear is that the popularity of any given social networking site seems to follow a pattern. It builds, generally driven by a youthful tide, peaks, seems to collapse in on itself,  and as the popularity recedes, the “next big thing” comes crashing on-shore. (The additional part of that cycle I’ve noticed is that the big ones like Friendster and MySpace, seem to redefine themselves and come back as niche sites). Facebook came along in time to hop on the top of the mobile wave and have been able to ride it pretty steadily since about 2005, far longer than any other site.

To quote from an earlier blog post of mine:

Facebook benefited from 2 things that I think gave them a longer lifespan than their predecessors. First, it had a built in population of users by the time in opened to the general public in 2006. By coincidence or design (and probably a bit of both) the progression of their rollout populations was very smart. By the time they opened up to the general public, young people from about 14 to 25 were already acquainted and comfortable with the brand and usage expanded up and down from there. Its ascendancy also coincided with the dramatic uptick in the adoption of mobile technology. This meant that you could carry your entire social network in your pocket (well, at least the people that were also on Facebook).

I’ve always seen their growth strategy up to about 2009 as being very simple: “how do we make the site sticky eno

Facebook addressed this in 2010 by picking up the pace of the site’s investments in technologies and sites that allowed Facebook to enhance the services it provides to users at either end of the spectrum including the  2012 acquisitions of Lightbox and Instagram (Wikipedia, 2012; “Facebook Newsroom,” 2012, “Forbes,” n.d., “Inside Facebook,” n.d.;).  (They added other functions and sites to meet the needs of other site stakeholders but we’re not looking at that right now).ugh to retain the users and seductive enough to convert the non-users ”. I think some very prescient folks realized that Facebook would lose its cachet among teens and 20somethings as their parents and *grandparents* swelled its ranks. Really, who wants to go dancing at the same club their parents go to? The Pew Internet & American Life project told us that teens are “diversifying their social network portfolio” (Madden, 2013); keeping the Facebook account while using other sites they perceive of as having less drama and fewer adults.

Instagram is their attempt to retain the lion’s share of the youth audience; it’s MTV. I know a young man in junior high school who isn’t very interested in having a Facebook account but who thinks his Instagram account is awesome.  Paper, on the other hand, is VH1 an attempt to retain the late boomers/early gen Xers who are still ambivalent about growing role technology is playing in their ability to connect with their family and friends as well as to offer something fresh and new to their original core audience. Heck, they even include a guy using a manual typewriter in their promotional video!

Well played, Facebook, well played.

References

Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. doi:10.1111/j.1083-6101.2007.00393.x

Contributors, M. (2012). Facebook, From Wikipedia, the free encyclopedia.

Facebook Newsroom. (2012).

Forbes. (n.d.).

Inside Facebook. (n.d.). Retrieved February 03, 2014, from http://www.insidefacebook.com/

Madden, M. (2013). Teens Haven’t Abandoned Facebook (Yet). Washington, D.C. Retrieved from http://www.pewinternet.org/Commentary/2013/August/Teens-Havent-Abandoned-Facebook-Yet.aspx


[1] “Facebook is now the VH1 and Instagram is the MTV. Years ago I remember I was watching VH1 all the time and I wondered how the hell that happened since I had never watched the channel before. Then I realized that not only had I changed, but so did VH1 and that was a planned thing, because many of my generation had stopped watching MTV. Facebook is bleeding young people at the moment, because they are using Instagram more. They are communicating with images and hashtags. FB’s Paper is a way to keep us older folks who like to read tangible objects and write with tangible objects”.

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I’ve been away from my beloved blog here for so long, I feel as though I should sing a chorus of “Don’t Cry for Me Argentina”.

But I’ll spare you.

My primary academic interest is examining the ways we create and recreate our lives in virtual spaces. I come from the point of view that technology like a hammer or saw;  fantastically useful tools that someone can decide to pick up and use as an implant of construction or destruction. It’s not the tool, its the end user.

Virtually every new communication technology from the alphabet (Thank you Nancy Baym for that great quote from Plato!)* to the airplane (because you do realize that transportation is a type of communication tool, right?) to the Internet has been decried as that thing that will make our society dystopic, make our society utopic, make us smarter, make us dumber, foster connections between people, drive us farther apart. And someone will always proclaim that it somehow makes us less human and our youths sex mad, .

Poppycock and Balderdash.

This is why I disagree with authors like Robert Putnam and Sherry Turkel. Yes I think society has changed, but I think it was and is still doing just that: changing.  Every age has its affordances and constraints from its technology, but technology is just the tool, not the determiner of the world we live in.

That is completely up to us.

Anyway, for the uninitiated among you, xkcd is a thrice weekly web comic written by Randall Munroe.  It is funny, highly geeky, and at times head scratchy. A few days ago, he absolutely nailed how ridiculous the moral ( and every other) panic associated with technology is.

(BTW: if you are not familiar with the comic, I suggest checking it out. It’s great!)

* In her book, Personal Connections in the Digital Age, Nancy Baym quotes Socrates’ warning‘, by way of Plato,  that the creation of an alphabet that allowed people to write instead of extemporaneously orate would make us all dullards. Makes me chuckle every time. 

(Link to this comic: http://xkcd.com/1289/)

xkcd Simple Answers

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In boyd and Ellison’s foundational article, Social Networking Sites: Definition, History, and Scholarship, they define a social networking site thusly:

…[W]eb-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system (Boyd & Ellison, 2008, p. 211).

A Social Media Agency is a UK based PR firm that firm that designs marketing exclusively for social media. It’s natural then that they would maintain a directory of social networking sites. And they do. They maintain a list of almost 250 social networking sites. They range from general use sites like Facebook and Twitter to niche sites for booklovers, vampire enthusiasts and more. That list could easily swell if they added alternative reality sites such as Second Life, blogging platforms such as LiveJournal and WordPress, massively multiplayer online role-playing games  (MMORPGs) like World of Warcraft (do folks still play that?) and dating sites such OKCupid and EHarmony, that have appended social media like elements  to their interface. It seems as though there are enough sites for everybody including the dog.

No, I’m serious about that dog part.

But, if the all the world’s a stage, how many parts do we play today? How many parts can we reasonably sustain? Sociologist Erving Goffman used the theatrical metaphor of the “performance” to describe our interaction with other people. He didn’t mean it in a way that implies people act falsely in front of others, but that we comport ourselves differently for different “audiences” or groups of people. For example, when we are at work we behave in a way appropriate to the workplace. When we are with a bunch of friends watching football our demeanor and behavior is most likely different even if there is an overlap in the two groups (Goffman, 1959).

In their study of identity and interaction online, Bullingham and Vasconcelos, found that, “[t]he key finding from interview data is that participants often attempt to re-create their offline selves online, rather than actively engaging with persona adoption”(Bullingham & Vasconcelos, 2013, p. 109) But they only looked at a very small population and asked each person about their activity on one particular site. It’s not a leap to believe that in the same way our concrete world work and social selves differ according to the setting, that our Facebook and LinkedIn selves will differ in a Goffmanian way as well. After all, even if there is an overlap in the people we are linked to on the two sites, we are there for different purposes.

So many social networking sites; so many interesting opportunities.

References

Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. (D. M. Boyd & N. B. Ellison, Eds.)Journal of Computer-Mediated Communication, 13(1), 210–230. doi:10.1111/j.1083-6101.2007.00393.x

Bullingham, L., & Vasconcelos, a. C. (2013). “The presentation of self in the online world”: Goffman and the study of online identities. Journal of Information Science, 39(1), 101–112. doi:10.1177/0165551512470051

Goffman, E. (1959). The Presentation of Self in Everyday Life. (E. University Of, Ed.)Teacher (Vol. 21, p. 259). Doubleday. doi:10.2307/2089106

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I arrived in Indiana on July 31, ready to move into my new place and onto this next part of my life. The first two days couple of days were spent all of the “I need this today to function” items. Day three though, I was hit by a wave of homesickness.  I wanted nothing more than to kick back with a tasty pork roll sandwich on a poppy seed hard roll.

I went to my computer and logged into I ❤ Radio and spent the morning listening to a couple of my favorite radio stations. I was able to hear the DJs whose voices I recognize talk about the stores and events I was familiar with. The traffic report told me that the same old roads that get backed up every morning were backed up again.

I went on Facebook and updated my status to say the following:

I’ve been okay up to now but this morning I woke up very homesick 
Thanks to the Internet, I’m able to listen to NJ101.5 and WMGQ, that’s made me feel better. I think once school starts for me on Monday I’ll be too darned busy to be homesick, lol.
I’ll try to post more pics of my place later since a lot of the boxes are gone. —feeling alone
😦

In less than an hour I had messages from people from all the different parts of my life: former classmates, people I grew up with and people I used to work with as well as friends and family. Some made me laugh, another told me she would utter an expletive in my honor on a particularly expletive worthy highway. A couple of others reminded me of the adventure that lie ahead  but my mother (a new Facebook user at the tender age of 70*cough*) had the final word,

Just read your blog. hon, you’re not alone tho. You’ve gone thru a lot in your life, and survived my dear…. You’ve stood up to the challenge. I think you’ll do it.” (by “blog” she means my FB status update.)

I took a class with Keith N Hampton when I was at Rutgers and a couple of times ( I think in part to help me rein in my gleeful techo-utopian attitude) he reminded us that a message on a screen doesn’t take the place of a hug.  He’s absolutely right, they don’t and both academic and popular literature gives us evidence of that.[1] However, my being able to almost instantly access the radio and people from back home was a great mood picker upper.

My FB friends and I were not  alone together in the sense of the title of Turkle’s book;  in the physical presence of others yet using technology to isolate us from each other. Instead that morning SNSs allowed us to be alone, yet together. Alone in our homes, cars and workplaces yet able to simulate a togetherness in spirit and heart.
Not necessarily as good as a warm hug but pretty darned good at doing the job nonetheless.

[1] One extreme example of this is the horror of Romanian orphanages under Nicolae Ceauşescu’s. One of the reasons the children were in such desperately poor physical condition was that they had little or no affectionate physical contact from their “caretakers”.

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Is Facebook Doomed? is the kind of article that irks me.

It quotes a financial analyst named Eric Jackson who said, “In five to eight years they  [Facebook] are going to disappear in the way that Yahoo has disappered [sic]”. Anyone who makes the  grand pronouncement that by 2020 FB will have gone the way of Yahoo is stating the obvious. Of course it will and the most junior of students of social media can tell you that.

It’s what Nicole Ellison and danah boyd told us back in 2008. In their article “Social Network Sites: Definition, History, and Scholarship”, the “History” part tells the story of social networking sites (SNS). From 6 Degrees to Friendster to MySpace to Facebook, all of these sites grow, dominate their landscape for a few years (except for 6 Degrees which *created* the landscape the subsequent SNS inhabited), and then sharply contract as their users migrate elsewhere. However, they don’t disappear; instead, after a period of dormancy and realignment, they reinvent themselves. Friendster did it, MySpace has done it and there were rumors a few years ago that 6 Degrees was trying to reboot itself (but the new “invite only” iteration seems to have sunk beneath the waves).[1]

It has been 6 years since Facebook opened up to the general public. It’s already been at the top of the SNS game twice as long as MySpace was. All social media sites have a lifespan, they end up declining either because they don’t have a critical mass of users to support they become so big that they implode as new users flock to the next big thing.

Facebook benefited from 2 things that I think gave them a longer lifespan than their predecessors. First, it had a built in population of users by the time in opened to the general public in 2006. By coincidence or design (and probably a bit of both) the progression of their rollout populations was very smart. By the time they opened up to the general public, young people from about 14 to 25 were already acquainted and comfortable with the brand and usage expanded up and down from there. Its ascendency also coincided with the dramatic uptick in the adoption of mobile technology. This meant that you could carry your entire social network in your pocket (well, at least the people that were also on Facebook).

TPTB[2] might revoke my “Like” button, but I’m predicting that the innovation that supersedes Facebook will be here within the next 3-5 years.

I don’t know exactly what it will be but it will come from an industry outsider (Sorry Google but I’m channeling Granovetter here, innovation comes into a network from without and you’re too strongly tied to the rest of big tech, you are an insider).  I also predict that when it happens the remaining users will not be young people, but people 30 and older. This is because their weakest connections are the more sentimental ones from their past and Facebook facilitates a high level of ease in maintaining those ties. I predict that older users will be less likely to move to a different platform when so much of their history, people as well as artifacts, is already embedded within the site.

Finally, I think that whatever succeeds Facebook will have a highly customizable user interface but a very stable base. Right now, Facebook seems to tweak a notable feature every 6-12 months, it changes the layout and the usual outcome is the people complain for a while until they become acclimated. I’m predicting that the successive technology will have a user interface that is modular (you can swap elements in and out as you desire), but the basic screen will remain fairly consistent. This will enable the site to add new modules for users to plug into their personal interface if they so choose. The process of changing up the interface will be WYSIWYG[3].

Aaaand I think I just described a smartphone, lol.

References

boyd, d. m., Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), Article 11.

Dimmel, Brandon. (2012) Is Facebook doomed: analyst predicts site irrelevant by 2020.  http://www.manolith.com/2012/06/05/is-facebook-doomed-analyst-predicts-site-irrelevant-by-2020/ Retrieved September 23, 2012.

Granovetter, M. S. (1973). The strength of weak ties. The American Journal of Sociology, 78(6), pp. 1360-1380.


[1] The stated goal of 6 Degrees was to connect with Friends of Friends (of friends of friends and so on up to 6 nodes away) for informational and/or recreational purposes. They even showed you a diagram that would look very familiar to social network analysts where you were the central node, people you knew were connected to you by a line and were at the center of their own network systems.

I found the idea of 6 Degrees making a return tantalizing though because that was the first SNS that I used. While anyone looking at the interface would recognize it as an SNS the way we are used to today, its downfall is that there just weren’t enough Internet users who used the site to sustain it.

Only about 23%of US adults had Internet access in 1996, the year 6 Degrees rolled out. Internet users were still relatively elite group technologically, socio-economically, as well as by race and gender. (Suffice to say, my sister and I were oddities in the online world.) First, they had the financial resources to purchase a computer that would have been fast enough get you on and around the Internet in the first place. Then you needed a modem (which was generally purchased separately from your computer) and the money to pay the monthly Internet access charges. They also needed the technical know-how to set up their modem (do they even still have those master and slave switches inside a computer anymore, lol).

I also wonder if a large portion of people who might have used 6 Degrees were already networking through sites like Usenet, Prodigy and local online communities like The Well.

[2] The Powers That Be

[3] What You See Is What You Get

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